Overheard next table at Starbucks, “With Google Panda and Penguin our tricks don’t work.” Glad they didn’t recognize me.— Amit Singhal (@theamitsinghal) May 31, 2012
Don’t you love it when someone hands you an idea for a blog post? Well, this morning, an update on Facebook jumped out at me and screamed to be addressed, so here goes. The status update by a very reputable page was this:
"Wow! We have reached 200 "likes"! Help us reach 300 by inviting your friends to join us, too!"
Hey, I’m happy for them, but do I feel motivated to share this update with all my friends just to help them reach this goal? Would you?
Even if it works - Why You Don’t Want These “Likes” Anyway
You want fans who are interested in your products, services, or at least your industry, right? If they are only liking you as a favor, how likely is it that they will ever engage with you?
What’s in it for Me?
Building a page owner’s ego is not a reason. Mind you, I am sure that is not what the page quoted above meant, but doesn’t it sound that way? Rather than aiming for a meaningless number target, show people what’s in it for them or their friends. Be honest. What is your reason for wanting more “likes”? Valid reasons include:
- Making people aware of the products services you offer that help make lives better.
- Sharing discount offers.
- Keeping people informed of local or related events and happenings.
- In the case of a “like” campaign, reaching a goal that provides benefit for a charity or non-profit. Even this should be handled carefully. Choosing a charity related to your business is more likely to help you acquire fans who really want to hear from you once the campaign has ended.
A Status Update Makeover
"Wow! Two Hundred of you "like" us! Might some of your friends appreciate (list a benefit of liking your page), too? Please share this update and include your reason for "liking" us. That way we’ll know what sorts of things to post more often - and THANKS!" See the difference? Now you have a reason to share, we’ve let you know that we care about what you want AND we appreciate you. We’re not just begging for numbers. For even more response, include a compelling image in your update. Have you seen other effective (or not so effective) examples of the "Like Me" update? Please share below!